
From
http://etsyvintage.blogspot.com/2011/07/living-vintage-life-in-shades-of.html :
Jul 31, 2011
Living
A Vintage Life: In Shades Of Avocado
Spanning 1966-1980, Wes shows us with bare
honesty and humor his childhood in Burbank,
California, the changes inflicted upon their little ranch home and the suburban
lifestyle of the era. A period when a true patio was decorated with Tiki gods,
whether it be in Burbank or Honolulu, and family dens were decked out in
drinking memorabilia and anonymous farm gear.
Leafing through WCAM will not do it justice -
you must slowly journey through, as though walking through a long buffet line.
Scroll to the bottom of each page, click every link and taste every morsel Wes
has to offer: the 8mm movies, the school cafeteria recipes, the locomotion,
Kraft cheese and more! It will take days, and you may need to take a break just
to check the calendar once in awhile, but the journey is worth it.
Fortunately he started adding more pages
after the initial site was built - there's enough here to keep you busy the
rest of the summer so slather on some Coppertone (or baby oil with iodine for
dark, homemade 'tan'!) and grab a glass of Tang and start your Avocado vacation!
5
comments:
Nachokitty.etsy.com said...
What a great site! I can so relate to all this - not because I'm deep into my
40's, but because my brother is. Since he's ten years older, I got to
experience everything that was 70's even though I was born in 72. I'm such a
classic rock junkie as a result! Thanks for sharing this and putting this post
together!
cherrylippedroses
said...
..that was hiarious and CUTE! The guy can write!It
sorta reminds me of what the backgound info would be like for a "STAND BY
ME" movie...really enjoyed this...GREAT JOB....! Kathryn
Marcia said...
Thank you for sharing that site- It's a gem!
cindy-the vintage hat shop said...
Ahhhh, memory lane. Cutting edge yesterday, vintage
today! Thanks for sharing.
nora
- treasurehuntvintage said...
WOW!!! Such a GREAT post. Hoping to have time to delve into Wes' sight soon. I grew up
in SoCal in the 60s / 70s, so it will really hit home! :~)
From Burbank High School Class of 1967 Blog:
If you haven't already, be sure to check out Wes Clark's
Avocado Memories which is an amazing website giving A LOT of Burbank history etc etc etc!!
We met Wes and friends first at Bob's Friday night and then saw them again at
the Centennial. PS Also check out Burbankia by Wes and
Mike McDaniel!
From tvlamps.net links:
Wes Clark's Avocado Memories
Everyone has childhood memories, but few are able to share them with the same
poignancy as Wes Clark. His tales of youthful exploits and the accompanying
photos can be hysterical at times, but above all Avocado Memories is a fond
recollection. This is a trip you want to take.
From metafilter.com
community weblog:
Avocado
Memories. It's more than a photo
collection and group of essays about his parents' failures with interior
decoration; it's a nostalgic website brought about by Wes Clark's impulse to
let his children know what it was like growing up during a more innocent age.
posted by debralee (9 comments total)
great link debralee...i feel like
busting out my plaid jumpers and striped turtlenecks o' the seventies...
posted by serafinapekkala at 11:07 AM on June 17, 2003
That site
needs a little more love for Harvest Gold to truly be complete. {twitches}
posted by Sangre Azul at 11:12 AM on June 17, 2003
Daddy a wonderful
guy but never got around to teaching sonny that object of prepostion
calls for objective case:
"between my father and I"--between my father and me.
ah, who gives a hoot, right? only
academic slugs like Postroad do.
posted by Postroad at 11:19 AM on June 17, 2003
Was it
really a more innocent age or was it that we were innocent children?
posted by Pollomacho at 2:44 PM on June 17, 2003
I don't
think it was a more innocent age or that we were more innocent. it was just that we were expected to get hurt from
time to time and to get dirty and to be able to create things from whatever was
around. Far from the common cry that "kids of today have it so easy, why
back in my day ...", I feel sorry for kids of today (my own included) who
will never feel the thrill of a weekend stretching out before them endlessly,
with nothing but their own version of fun to be created.
posted by dg at 4:17 PM on June 17, 2003
Has
anyone actually been able to get that site to load?
posted by kindall at 4:33 PM on June 17, 2003
Hee.
I have a desk which was antiqued in an avocado color (like here).
My mother did it, back in the 70's, and apart from the color, it's a great
desk.
posted by eilatan at 7:45 PM on June 17, 2003
Some of
these pictures seem a lot like Jandek album covers...
posted by atholbrose at 12:12 AM on June 20, 2003
September 02, 2005 - Wes Clark's "Avocado Memories" - I
found this site years ago and LOVED it. I laughed so hard I nearly injured
myself. Check it out for yourself. It's like a flashback to the worst of home
decorating in the sixties and seventies.
A
heartwarming & hilarious blast from the past: a virtual tour through a
Southern California home in the 60s & 70s. You can almost feel the shag
carpeting. - Posted by Ash at November 12, 2003
The Web is such a beautiful place. Where else could you find a
how-to on cat grooming, some really raunchy porn and a loving tribute to
childhood kitsch all within mere clicks of each other? The first two you'll
have to seek out on your own, but if you want a pictorial exploration of
suburban Burbank circa the 1960s and '70s, head on over to Wes Clark's Avocado
Memories (wesclark.com/am).
Wes is nothing if not detailed in his chronicling of his father's
efforts at interior -- and exterior -- decorating, his mother's counterstrikes,
and his own awkward development and dalliances with the fashions of the eras.
He describes his Avocado Memories as documentation of "the changes we
inflicted on our little stucco-covered Burbank home," and says he hopes
it'll give his kids a clue about what it was like for him in the lifetime that
predated them. But, recognizing the impossibility of such a nostalgic treasure
remaining private, he adds, "If it's entertaining enough for complete
strangers to wander through, so much the better!"
And let me tell you, it is entertaining.
Not only is Wes good-natured enough to ridicule himself, he
describes people, places and things with such glorious detail you might start
to think you were there. The cast of characters is as good as any you'd find on
"The Wonder Years" -- mom Madeleine, dad Wesley Sr., best buddies
Mike and Bob, dreamy gal pal Angela, girl next door Viki, and assorted other
supporting players. And the visuals, well, they just steal it all. The quality
of Wes' photos isn't top-notch, but that's part of the fun. We see the Stratolounger with borrowed arm protectors, the poolside tiki murals, the homemade fish pond built into the patio,
the portrait of Vlad "The Impaler"
of Wallachia painted by Angela, the one-car-garage-turned-"pool hall"
and many, many more enchanting features of the Clark homestead.
It's so classic, you almost wish you had
lived there. Almost.
A cyber-tour will suffice.
From http://www.swarthmore.edu/Humanities/tkitao1/artstuff/fotoalbum.html
PHOTO ALBUM
A family
album is a precious thing. A collection of photographs, it is a record of our
past reserved for the posterity -- so we believe.
But a moment of thought reveals a phenomenon far from our
assumption.
A photograph of me from my childhood, for example, shows what I
looked like, say when I was seven. Anyone who knew me then will recognize me
and remember what I then looked like; anyone old enough to have lived those years
in the same milieu will also recognize the style of my clothes then in
currency, the objects surrounding me, and perhaps even the particular place
where the picture was taken. When I look at it, I, too, remember what I was
like and also recognize the setting. The photograph, furthermore, brings back
to mind the circumstances in which the photograph was taken -- those bygone
days and various events related to the picture -- a weekend picnic, a day in
the country visiting a grandmother, a New Years Day, or even just another day.
Not only that, an old photograph may trigger a memory of a series of events far
beyond what it shows. Nostalgia is what a family album elicits, and it is
always pleasant. Sometimes the picture shows me at my worst; sometimes it records
an unhappy moment -- like when our car got stuck in the mud out in nowhere in
torrential rainstorm and Mother with that funny hairdo which was so fashionable
then. Whatever the event, the picture evokes a feeling of longing because it
alludes to what is no longer here.
I came across recently a wonderful website by Wes Clark that
lovingly comments on his family album from 1970s and substantiates my point.
But here is a curious thing. When we look at a picture in a family album, we
are not looking at a record of the past. The picture does not bring back the
past. Rather, we recreate the past from the vantage point of the present. We
relive a past event looking at a picture but reliving it is never the same as
the actual living of the event that had taken place in the past. When we look
at our childhood picture at fifty, it is different still from we saw in it at
thirty. When we reread a book at fifty that we had read previously, say, in our
youth, it is often a different book, or, I dare say, always a different book.
And so it is with photographs. Even a photograph from a trip taken a few weeks
ago is no longer the same as the actual experience because we are here and no
longer there and that event is no longer here.
Nowadays, families are more likely to make videos rather than
still photographs. We may hastily think that videos reproduce the past more
faithfully because the image captures movement and therefore events as they happened
-- life as it was lived. But video images are also photographs which, when we
view them, force us to recreate the events rather than merely observe them as
though we were innocent bystanders just looking. Even if the pictures were not
our own, even if they were pictures of total strangers, like Wes Clark's
photographs, we develop our own stories and recreate the photographed event in
our own way from our vantage point.
It is not realism but nostalgia, so it seems, wherein lies the
special power of photography.
20 August 1998
If I had
to take only one book on a desert island, I'd take one on how to build a boat.
If I had to take only one web site along to a desert island, it might just be
this one. Wes Clark grew up in Burbank in the Decade of Ugliness -- the 1970s
-- and he meticulously photographed every avocado appliance and every hideous
shag carpet in his house. Now he shares it all with the world via Wes Clark's
Avocado Memories.


From
http://gawow.com/lastories/link.html
[ 4.10.98 ] This site is one of the most pleasing and creative that I have come across in a long time and I haven't even finished going through it yet. Proof positive that it is content which makes a good web site. It is one man's memories of growing up in Burbank, California, in the 70s. A really fun site that I'm sure you will get into. It's called Avocado Memories.
From
http://classic.sacbee.com/smile/webby/webby_091599/webby.html
Children of the avocado era find a home
If you remember
"Dark Shadows" and stretch-necked Pepsi bottles, you were most likely
a product of (or at least cognizant in) the '60s and '70s.
Today, Webby
takes you back a couple of decades to a typical stucco home on Lincoln Street
in Burbank, California, with Wes Clark's Avocado Memories.
As you travel
through this site, a combination of a family scrapbook and a personal diary
open to all, you may recognize much of your own childhood -- if only your
childhood had witty narration:
"The
picture on the wall illustrates the founding, heyday, abandonment and ultimate
corruption of a Western Gold Rush town. We got it at a yard sale. What did it
have in common with anything else in the room? Nothing.
It did, however, have the same attraction some women have for some men: It was
available. (One time, Mom bought a plastic lemon with plastic daisies growing
out of it sideways at a yard sale.
"This item
was placed on the table in the patio and, for a time, provided the lemon yellow
color inspiration for the seat covers and other items in the room, not to
mention Mom's collection of Jean Nate toiletries. Did the lemon yellow go with
the avocado? No, but items of that color were available.)"
In the kitchen
you'll meet up with Harvest Gold paper towels. In the yard, there's that pond
project that never quite worked out, and of course, tiki
lamps.
If your parents
had a Martin Denny L.P. collection and plastic furniture protectors on the Stratoloungers, come on home. At worst, you'll get some
insight into the era. At best, pick up some timeless decorating tips.
From The Minneapolis/St.
Paul Star Tribune
Published
Mar 19 2000
Wes Clark
grew up in Burbank in the Decade of Ugliness -- the 1970s -- and he
meticulously photographed every avocado appliance and every hideous shag carpet
in his house. On his wonderful Web site, "Avocado Memories," he's
used those photos to painstakingly reconstruct an entire house and, by
association, an entire era. Touring through his site feels like paging through
an old family photo album you've completely forgotten about. The Clark family
didn't have a ton of money, or, as Wes will be the first to admit, a heap of design
taste. In short, they were like most families of the time, when shag carpeting
was mod and avocado was the new black.
If
Avocado Memories was just a batch of one man's photos, there wouldn't be much
reason for anyone who doesn't know Wes Clark to surf through it. But it's more
than that. It's a time machine. Not everyone's father tried to carry out a
Polynesian theme in the back yard, or framed and displayed Old Spice labels,
but all of us are carrying around some cherished memory of bad décor. (Except maybe Martha Stewart's daughter.)
Maybe we
didn't think it was bad at the time, but looking back... why did they put
orange-and-red shag carpeting in my room? Were those pink plastic daisy
stickers in the tub really necessary? Did avocado really ever go with anything?
If the photos on Avocado Memories don't stir up recognition in your brain, you
probably didn't live in America in the 1960s and 1970s.
Clark
never over-Hallmarkizes his memories, but there's no
doubt that he enjoyed his childhood, and loved his family. His fondness comes
through in the short copy that accompanies each photo as well as in a set of
essays about his childhood, covering everything from reading comics at the
drugstore to his mother's own individualistic way of speaking, which he dubs 'Madeleinese'.
I've
probably surfed through more Web sites than any person should be allowed to,
but I always come back to "Avocado Memories" to see what Clark has
added, or to just let his photos and memories take me back to my own. The Clark
house -- and my own house -- would never have been featured in Architectural
Digest. But if your memories of that time are good, avocado can be beautiful.
Published 4/27/2000
Star Tribune
Avocado Memories: I've raved about this site before. Wes Clark grew up in Burbank
in the 1970s in a house that looks horribly, fondly
familiar to anyone who remembers avocado appliances and orange shag, and his
online photo album pays tribute not only to a lost time, but to a warmly
remembered childhood.
From First Person
Particular:
Listen. I really didn't mean to go off
on this high school reminisce; I think it must have been brought on by reading
Avocado Memories yesterday. What a family. I couldn't help but think that
someday Jasper will write something like that to amuse the masses with his own
weird upbringing and his family's strange decorating sense. My only consolation
is that he doesn't take pictures. While I was reading, I couldn't help but
remember my own mother's obsession with an avocado and gold decorating scheme
and resin grapes and macrame and various craft
projects. His parents were charmingly loopy, though, while mine were, well,
not.
From Fruits and Nuts:
I'm dizzy from spending the last few
days in the 1960's, completely absorbed by the magic of Wes Clark's Avocado
Memories, a web site that pays homage to the decor and lifestyle of suburban
living during that wonderful time. I'm sure it has a draw for children of all
ages, but the author and I were born a year apart, and his outlook isn't far
from my own. Add to this the fact that he and I are both only children who grew
up within 40 miles of each other, and you may get some idea of why his site has
been so mesmerizing for me. Go check it out.
From PopCultureJunkMail
TOP TEN POP-CULTURE WEB SITES
Something special for my birthday. I'm listing and
discussing my top ten pop-culture Web sites. Ever. Of all time. The ten pop-culture Web sites I would take with
me to a desert island if -- um, wait. Scratch that. Anyway, some of them have
been mentioned here before, some haven't, some will be familiar to anyone savvy
enough to wield a mouse, others may be new. They're all stunningly well-written
or well-conceived, and I'd like to thank their creators for all the work and
love they put into them. Note: Sites are in alphabetical order, not order of
preference.
Avocado Memories: Wes Clark grew up in Burbank in
the Decade of Ugliness -- the 1970s -- and he meticulously photographed every
avocado appliance and every hideous shag carpet in his house. I've thought a
lot about why I love this site, and I think the very completeness of it -- how
he has reconstructed an entire house and, by association, an entire era -- tugs
at my heart. It helps that Wes's family didn't have a ton of money, or a heap
of design taste. In short they were like most families of the time, when shag
carpeting was mod and cool and avocado was the new black. In addition to the
wonderful house tour, Wes includes a variety of well-written essays (best title:
"The Death of Ferro Lad in
the Corner Drugstore") about his times in the house.
If you read only one page on this site, read: "The Patio Culture and the
Promise of Joining the Adults' Club."
From
Trudy's Wicked Wicked Web
Avocado Memories
One man's tale of family atrocities committed with avocado paint
and an antiquing kit in Burbank. While I'm sure he loves his parents, what has
been wrought is inexcusable, especially know that some misguided fools seek to
remember and pay homage to this troubled time through their modern dress and
decorating style. In the immortal words of someone or another - it didn't look
good back then and things haven't changed. Now sculpted shag carpeting is
something completely different...
From
rsiemers.com:
Wes Clark's Avocado Memories. A Large Site that can devour your
Entire Afternoon.
From
Art and Artiste Links
Wes
Clark's Avocado Memories is probably the greatest personal website I've ever
encountered: the guy has plenty to say about growing up in Southern California
on the nerdy side of the tracks. Perfect for anyone with any
working memories of the 1970s.
From Paramecium Parachute, (Thursday, May 15, 2003):
Sweet and
Sentimental Avocado
If you
knew me well enough, you would know that I'm a total 80s freak and that my
favorite slice of life was 1978-1985. You would also know that I like writing
about my experiences during that favorite slice of life. You would also know
that I can't stand avocados, because as a kid, we had a huge avocado tree in
the backyard, and that I stepped on decaying, smushy
avocados constantly while playing out there. But here's an avocado that I truly
enjoyed biting into. Wes Clark has done a great job of compiling his
experiences growing up in Burbank, CA in the 60s and 70s. He names it Wes
Clark's Avocado Memories. After reading through a few pages, you'll understand
why he named it so. Yes, it is chock full of faded, old photographs of late 60s
/ early 70s life and living. Quite a tasty complement to my
Big Mac combo. Perhaps some day I can do the same with my late 70s /
early 80s photos and memories. Truly inspiring.
From Let the Finder
Beware
Tuesday, November 30, 2004 - Avocado Memories: "I was born in
the mid 1950s, so I can especially identify with Wes Clark's Avocado Memories:
Growing Up in Burbank, California in the Sixties and Seventies. This guy has
tons of family photos - a meticulously documented childhood - and a colorful
way of writing. You can spend hours at his site, wandering down Memory
Lane."
From
Links for the Discriminating
Avocado Memories
Irresistible Burbank, CA. A superb example of
"genius in the details." This may be the greatest web site of
all time. Awe inspiring.
From
Meridian Magazine
Excerpt from "The Key to Your Personal History" by Paul
Bishop
Recently, while web surfing for unrelated information, I came
across a web site titled Avocado Memories. The creator of the site, Wes Clark
writes eloquently of growing up in the Los Angeles suburb of Burbank during the
sixties and seventies. As I read his memoirs of this time period, I was
completely transported back to my own youth growing up about ten miles away
during the same time frame. His points of reference - TV spy shows, comic
books, hated teachers, the kitsch avocado interior decorating of the period,
etc. - all rang common chimes within my own experiences.
I had no idea who Wes Clark was when I clicked into Avocado
Memories. However, by the time I was done meandering through his site, I knew
he was a lot like me and was thoroughly enchanted by the brief glimpses he
provided of his life.
What also made Wes' memoirs enjoyable was the clear and concise
manner with which he wrote. If you want your memoirs to be effective, then it
is important to make the effort to make your writing the best you can. Does
this mean you shouldn't write unless you are at a professional level? Of course not. What it means is making an effort to produce
your best work.
From
the earnest little cartoon guy blog
Chris said... I love that website.
f said... I forgot about it and I am so very glad I found it again.
It's awesome.
From
tikiroom.com
There is a website I found a few years ago, titled Avocado Memories,
where a man named Wes Clark takes a fond look at some of the photographs from
his family album - mostly of his 'parent's failures with interior decorating'
while growing up in the Los Angeles area during the 1960's. Of particular
interest to this list is that Wes's father was very much into the tiki/Hawianna spirit, enjoyed
Martin Denny, and tried to turn his backyard into a tropical paradise. He only
partially succeeded - and it is a bit fascinating to see the slow backyard
decay over the years - all documented with family photos. The following link
will take you to the first of the backyard photos ....
click through the series .... about
8 photos later you will see
some very interesting back wall paintings of tiki
gods, circa 1961, in the L.A. Silverlake region.
There is also a page about a
backyard tiki hut that Wes's father built in the
early 60's. Interestingly enough, I later discovered that Wes Clark now
lives only a few miles from my current home. I've met him, and plan on inviting
him over to see my own current tiki room. - Vern
It's really great to see the "real thing"; photos
actually taken in the 1960s of tikis in the common
man's backyard. I just stumbled onto another such place this weekend. My cousin
and his wife, who live in Signal Hill have a neighbor
whose split-level 1960s modern house has a full tiki
pool-room on the first floor. Maybe some day he'll invite me in and let me take
photos. I checked out the links you provided. The tiki
painting on the patio wall looks like it was taken directly from the menu or
matchbook of the "Islander" on La Cienega
Blvd, in Los Angeles. - Sabu the Coconut Boy
Wow - I just wasted an hour (on the clock!) looking at this site -
so very cool! I can totally relate to the feel of this site (even though I grew
up in Orange County in the 1970s) - when I found the page with a picture of
"The Farm House" - it brought back so many memories! It's funny how
things like that remind you of your childhood - we just don'
t seem to have things that make an impact like that anymore... - Tangaroa
From
stumbleupon.com
eilirj rated 17 months ago
This is a
wonderful personal history of growing up in Burbank, California in the Sixties
and Seventies. Very well written with plenty of period
illustrations. Poignant and interesting, a history of
a time and place that already seems lost and far away. A million miles away from the usual inanities of Personal Sites and
Family Histories of unremarkable people with nothing to say. This is an
online autobiography in the form of a photo essay.
IRob rated 6 months ago
There are
so many things on Mr. Clark's website that remind me of my own childhood,
particularly his toys and games! Very well done.
From
Anne Altman's blog
Tuesday,
11 September, 2007 - I Love Wes Clark: "I stumbled across Wes Clark's
blog, Avocado Memories one evening while I was no doubt googling
something vintage, and I'm so glad I did. Not only is Wes hilarious and full of
clever descriptions and stories about growing up in Burbank, but the pictures
he's linked to his site are fantastic. They're of amazing quality and Wes
clearly went to a lot of trouble to scan, organize and explain them just so.
He's also got a few other blogs, so check out Mr. Clark's stuff. He's awesome.
So was his dad, apparently."