“Beautiful Downtown Burbank”
by Wes Clark
It occurs to me that perhaps some (younger) people have heard the phrase “Beautiful Downtown Burbank” applied to Burbank, California, but aren’t aware of how the phrase got started.
It was first used on a television show, “Rowan and Martin’s Laugh-In,” which premiered in 1968 on the NBC television network. NBC is, of course, located in Burbank. Gary Owens served as the announcer for it, and coined the phrase from the beginning, so the phrase dates from 1968. It soon caught on and put Burbank on the map with television viewers all across the country. It wasn’t long before postcards began to be printed with this phrase.
The joke, of course, is that beauty is in the eye of the beholder. While there are many who insist that Burbank is indeed beautiful, others, like Frank Zappa, have claimed that the San Fernando Valley is the ugliest and most charmless place in the country. Whether that is the case, you may decide.
But that’s where the phrase came from.